User Research Throughout the Game Development Process As the prominence of user research in the tech industry continues to rise, more and more game development companies are looking ... »
Team Management In the past few years, we have witnessed more and more acquisitions of smaller game studios becoming part of a larger ... »
Can we be of assistance? Do you remember the good old days back in university, where you could schedule a time to meet with professors during ... »
Steps to Research Goal Alignment What is Research Goal Alignment?Research goal alignment is defining the true goals and outcomes of research. A great research project ... »
Cue-Behavior-Understanding: A Tool for End to End Evaluative Games User Research Game user researchers often talk about the importance of measuring design intent. What does this actually mean, though? Simply put, the ... »
Cross-Functional Collaboration in Games User Research The ability to deliver great user research within an organization is a team effort. Finding allies of support beyond the research discipline will elevate a good practice to an outstanding one. ... »
Learning Plans for Games User Research Roadmaps The first time I had to put together a research plan to thus inform a year’s worth of budgeting was ... »
Competitor Testing: Endless possibilities It's only natural that you would want to peek into what makes your closest rivals successful. Innovation is built on progression ... »
Directions to Discovery In our previous blog post, we made the case for doing exploratory research in a game development context. In this post, we get into the details of actually doing it– drawing from an example can help unpack the process. ... »
The Case for Unmoderated Exploratory Research A rigorous, iterative product development cycle includes plenty of testing, early and often. But what about when there is nothing yet ... »
Viva Las Vegas! Like the population of Las Vegas, our players represent all gamer types from casual to hardcore, all age groups, and all device types. ... »
Testing with PlaytestCloud let ZeptoLab perfect the difficulty curve of Om Nom: Run ZeptoLab is a global game company best known for the hit Cut the Rope series. They have been using PlaytestCloud since ... »
