The Guacamole Service However silly it may be to refer to these playtest types as the guacamole service. It actually is a pretty good way to describe those three playtest types at the bottom of the products tab. ... »
Prioritizing Children’s Privacy During Playtesting The task of adopting the GDPR & COPPA requirements to your kids test can be daunting for any studio. If you don’t really know how those apply to your game studio, then you might be interested in hearing our advice from the industry’s frontlines. ... »
User Research Throughout the Game Development Process As the prominence of user research in the tech industry continues to rise, more and more game development companies are looking to user researchers to improve the player experience within their title libraries. ... »
Team Management With one central PlaytestCloud subscription, you can cover the playtesting needs of all of a publisher’s studio. This way, a central user research team can seamlessly access all playtests within an organization. ... »
Can we be of assistance? At PlaytestCloud, we’re offering a new way for you to get the support and feedback you need on your user research and playtests. ... »
Steps to Research Goal Alignment Research goal alignment is defining the true goals and outcomes of research. A great research project requires defining awesome, meaty, and clear research questions. Without clear business goals or user goals, it can be hard to guide your methodological approach. ... »
Cue-Behavior-Understanding: A Tool for End to End Evaluative Games User Research Game user researchers often talk about the importance of measuring design intent. What does this actually mean, though? Simply put, the ... »
Cross-Functional Collaboration in Games User Research The ability to deliver great user research within an organization is a team effort. Finding allies of support beyond the research discipline will elevate a good practice to an outstanding one. ... »
Learning Plans for Games User Research Roadmaps The first time I had to put together a research plan to thus inform a year’s worth of budgeting was ... »
Competitor Testing: Endless possibilities It's only natural that you would want to peek into what makes your closest rivals successful. Innovation is built on progression ... »
Directions to Discovery In our previous blog post, we made the case for doing exploratory research in a game development context. In this post, we get into the details of actually doing it– drawing from an example can help unpack the process. ... »
The Case for Unmoderated Exploratory Research A rigorous, iterative product development cycle includes plenty of testing, early and often. But what about when there is nothing yet ... »
