Cue-Behavior-Understanding: A Tool for End to End Evaluative Games User Research Game user researchers often talk about the importance of measuring design intent. What does this actually mean, though? Simply put, the ... »
Cross-Functional Collaboration in Games User Research The ability to deliver great user research within an organization is a team effort. Finding allies of support beyond the research discipline will elevate a good practice to an outstanding one. ... »
Learning Plans for Games User Research Roadmaps The first time I had to put together a research plan to thus inform a year’s worth of budgeting was ... »
Competitor Testing: Endless possibilities It's only natural that you would want to peek into what makes your closest rivals successful. Innovation is built on progression ... »
Directions to Discovery In our previous blog post, we made the case for doing exploratory research in a game development context. In this post, we get into the details of actually doing it– drawing from an example can help unpack the process. ... »
The Case for Unmoderated Exploratory Research A rigorous, iterative product development cycle includes plenty of testing, early and often. But what about when there is nothing yet ... »
Viva Las Vegas! Like the population of Las Vegas, our players represent all gamer types from casual to hardcore, all age groups, and all device types. ... »
Testing with PlaytestCloud let ZeptoLab perfect the difficulty curve of Om Nom: Run ZeptoLab is a global game company best known for the hit Cut the Rope series. They have been using PlaytestCloud since ... »
The holidays are just right around the corner! As the year comes to an end, we are all looking forward to the well-deserved rest of the holidays. We hope ... »
Competitor Analysis Playtesting Competitor analysis playtesting is a user research methodology that works wonderfully well in determining best practices for player experience in games. They are very flexible and can be used at different points in the development cycle. ... »
What's the Point of Playtesting? Playtesting your game is one of the best ways to improve the quality of your game by focusing on real-world player ... »
Concept Testing Just Got Even Better! The engineers at PlaytestCloud have been quite busy lately updating how we run concept tests at PlaytestCloud. As of September 2020, ... »
